Using Wotif, Trivago etc Costs You a Lot of Money
But how could that be? They show me the cheapest prices!
They also charge up to 15-30% commission to the hotels. And they account for half of online bookings. Which means roughly 10% of hotel costs are to pay Wotif, Trivago, Hotels Combined, Expedia and others.
Meanwhile, if you book directly, the hotels get more money, and can therefore lower their rates.
The solution:
- Use your favourite booking site
- Get to it from their organic search listings. Every time you click on ad, money leaves Australia and goes into Google’s bank account
- Find the hotel you want to book with
- Search for the hotel on Google. Again, don’t click on ads.
- Make sure their price is the cheapest or near enough.
- Book 🙂