A Restaurant Chain Targeting Unfancy Diners
There are three types of successful restaurants:
Fast food – generic crap for people who don’t know or care
Local and loved – flying under the radar, singular family run restaurants that provide consistent quality and service
Fine dining – the 10% paying a premium for perceived and probably better meals
For the 90%, the choices are the first two above. Cheap and easy, or a night out at an affordable restaurant with a level of quality.
But what the 90% truly prefer is Mum’s food, comfort food. So I propose a fast food place that provides the comfort food of your earlier years:
- Hot Dogs
- Grilled/Toasted Sandwiches
- Pies
- Roast Meat Rolls
- Roast Dinners
- Hamburgers
Divide the menu board into two: Standard and Fancy. Call the business This and That. Or Hem. Or Cardigan
Hot Dogs – $4 regular with homemade ketchup / $8 kransky with apple sauce
Toasted Sarnies – $4 for ham/cheese/tomato / $8 tandoori chicken and chutney
Pies – $4 for beef / $8 for bolognese
Hamburgers – $4 for a cheeseburger / $8 for a chicken schnitzel & slaw burger
Chips – $2 from the bain-marie / $4 for freshly cooked and beer battered
Serving time ranges from zero to 5 minutes.
Prices are uniform. You choose the food that you want, not based on cost. $4 for standard, $8 for fancy.
Water is free. Coke etc is $1.
Eat in is $1 more. Served on crockery, with metal cutlery. Takeout is $1 cheaper if you bring your own container.
Call it Warped
Have a signature tomato sauce.
If you were wondering about the target market:
66 per cent of Australians choosing to cook meat and three veg every night
And how many do a good job of it?