Bob-a-job-alog-a-roonie

I can't be bothered complaining to the ACCC about this, and I would like to think that it is just an honest mistake...

...but a recent ad promoting Oporto franchising opportunuties says

"With a fast-expanding network of 96 stores serving over 13 million loyal customers nationwide"

Most people would reckon they are stating that out of 20 million Australians, 13 million of them (or 65%) regularly eat at an Oporto outlet. That would probably make them the most popular product in all of Australia. They also state a figure of 12 million here [pdf]. I suppose 85 stores could collectively ring up 13 million sales per year (415 sales per store, per day), but it would be very bad analysis to claim that each one of those sales represented a unique, loyal customer.

I've emailed them, asking:

I saw your franchising ad in The Australian and was wondering how accurate your claim of "13 million loyal customers" is, given that Australia has a population of only 20 million.